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Elephants in the Fog Flood Relief Screenings

PR Campaign
Thursday 3rd September, 2026

The team behind Nepal’s Oscar entry “Elephants in the Fog” turned the film’s international journey into flood-relief fundraising. After floods affected the homes and communities of cast and crew, screenings in Kathmandu and Paris directed proceeds to relief efforts, giving the film’s Toronto visibility a timely human purpose.

Why it worked: They piggybacked TIFF buzz with time-bound charity screenings tied to real victims on the team, converting awards momentum into urgent news.

The lesson: Consider syncing a marquee moment with a give-now activation benefiting someone on your crew, then pitch it as a limited-time relief drive.

Elephants in the Fog Underground Talkies Nepal Les Valseurs
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