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Elton John Impact Awards Expansion

PR Campaign
Monday 18th May, 2026

P&G and iHeartMedia expanded the Elton John Impact Award into the Elton John Impact Awards: a consumer-facing podcast and iHeartRadio audio special launching June 1 that spotlights LGBTQ+ trailblazers and allies (honourees include Laverne Cox, Melissa Etheridge, Billie Jean King, Orville Peck, Jonathan Bailey and Chappell Roan), pairs conversations with Elton John and performances, and directs funding to LGBTQ+ nonprofits.

Why it worked: They hijacked Pride’s news cycle with a celebrity-backed award rebrand tied to a June 1 podcast drop and charity funding pipeline.

The lesson: Consider reframing an existing asset as an awards program timed to a cultural kickoff, with a podcast premiere and built-in donations.

P&G iHeartMedia
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
pg.com P&G and iHeartRadio Launch the Elton John Impact Awards Celebrating and Honoring LGBTQ+ Trailblazers | P&G Monday 18th May, 2026
thetrevorproject.org The Trevor Project Honored by the Elton John Impact Awards Ahead of Pride Month | The Trevor Project Monday 18th May, 2026
variety.com Newly Expanded Elton John Impact Awards Honoring LGBTQ Trailblazers and Allies Unveiled: Recipients Include Chappell Roan, Laverne Cox, Melissa Etheridge Monday 18th May, 2026
billboard.com Chappell Roan, Orville Peck, Melissa Etheridge & More LGBTQ+ Icons to Be Honored With Elton John Impact Awards Monday 18th May, 2026
thewrap.com Elton John Impact Awards to Honor Jonathan Bailey, Chappell Roan With Inaugural Podcast Special Monday 18th May, 2026
broadwayworld.com Jonathan Bailey Among Honorees for Inaugural Elton John Impact Awards Monday 18th May, 2026
hollywoodreporter.com Elton John Impact Awards to Honor LGBTQ+ Icons and Trailblazers Including Jonathan Bailey and Chappell Roan Monday 18th May, 2026
metroweekly.com Jonathan Bailey, Laverne Cox Among Elton John Impact Honorees Monday 18th May, 2026
insideradio.com iHeart Turns Elton John Impact Award Into New Podcast And Audio Franchise. | Story | insideradio.com Monday 18th May, 2026
qz.com Qz Tuesday 19th May, 2026
udiscovermusic.com Elton John Impact Awards Expand; Set To Honor Chappell Roan, Laverne Cox, Melissa Etheridge Wednesday 20th May, 2026

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