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Neighbourhood Festivals and Not Our Problem

PR Campaign
Thursday 3rd September, 2026

Comic Relief is launching free comedy festivals in Los Angeles and Philadelphia, bringing communities together with local nonprofits tackling childhood poverty. The idea is sharpened by a satirical PSA for a fictional charity called “Not Our Problem”, turning indifference into the campaign’s central joke before directing people towards ways to help.

Why it worked: The satirical “Not Our Problem” fake-PSA flipped apathy into a provocative hook, then anchored it with dated, free, celebrity-adjacent live events.

The lesson: Consider launching a fictional counterpoint to your cause, then reveal and redirect to a real, time-bound, free IRL activation.

Comic Relief
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
variety.com Comic Relief Launches ‘Neighborhood Festivals’ in Los Angeles and Philadelphia (EXCLUSIVE) Thursday 3rd September, 2026
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