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Top 10 Campaign in Health & Wellbeing · September 2026
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Top 10 Campaign
Health & Wellbeing · September 2026

Watch You Rise: Let’s Talk Sex

PR Campaign
Wednesday 16th September, 2026

Documentary ‘Watch You Rise’ recruited Indya Moore and Dr Annie Farmer as executive producers ahead of its Denver Film Festival premiere, then extended the film’s subject into a nationwide ‘Let’s Talk Sex’ impact campaign. Youth Ambassadors will lead post-screening conversations about consent and sexual harm, giving the release a useful community-facing hook beyond a standard festival announcement.

Why it worked: They turned a routine festival pick-up into breaking news by adding a high-profile survivor and celebrity EPs tied to a live, nationwide action campaign.

The lesson: Consider pairing your announcement with a named grassroots program and recognizable backers that activate immediately—events, facilitators, and dates journalists can list.

Willa Watch You Rise RAINN YWCA USA
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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