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Phillies Sleep Out at the Ballpark

PR Campaign
Wednesday 4th November, 2026

The Phillies and Covenant House Pennsylvania invited fans to spend a night sleeping on the outfield at Citizens Bank Park, giving up their beds to raise funds and awareness for young people experiencing homelessness. The overnight fundraiser brings personal stories and Phillies personalities into the ballpark, turning a familiar sports venue into a place to reflect on housing insecurity.

Why it worked: It flipped a beloved stadium’s purpose for one night, creating a visual, participatory stunt with first‑person testimony and a clear fundraising target.

The lesson: Consider repurposing an iconic local space for a one‑night role reversal tied to lived stories and a measurable call‑to‑give.

Philadelphia Phillies Covenant House Pennsylvania
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