Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Gradas Solidarias
Tuesday 18th August, 2026
CaixaBank brought 330 people from 13 social organisations to Spain’s basketball match against Denmark through its Gradas Solidarias programme. The activation turned a major sporting fixture into an inclusive shared experience, with volunteers supporting people facing disability or social vulnerability, including a visually impaired basketball fan who followed the game through live commentary.
Why it worked: It piggybacked on a high-stakes national game, turning ticket access into a human-led inclusion moment with a vivid, narratable hero story.
The lesson: Consider aligning your cause with a live, time-sensitive event and script one memorable, first-person experience journalists can quote and headline.
CaixaBank
Federación Española de Baloncesto
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| 2playbook.com | Gradas solidarias y ‘meet&greet’: CaixaBank lleva el baloncesto a los colectivos vulnerables - 2Playbook | Monday 24th February, 2025 |
| larazon.es | El baloncesto, más cerca de las personas vulnerable | Tuesday 18th August, 2026 |
| sportaragon.com | CaixaBank impulsa una nueva Grada Solidaria en Zaragoza para acercar el baloncesto como eje de integración social | Monday 31st August, 2026 |