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Points for Paws

PR Campaign
Saturday 26th September, 2026

Golden Knights forward Mitch Marner visited the Nevada SPCA to launch “Points for Paws”, a Nulo-backed food drive aiming to provide thousands of meals to shelter animals. The campaign gives the team’s star power a practical local hook, bringing attention to pets in need.

Why it worked: A local NHL star physically showed up at the SPCA with a tangible tally—meals per point—creating a timely, countable news peg.

The lesson: Consider tying an influential local figure’s performance to a live, countable community benefit (per sale, per signup, per point) journalists can track.

Nulo Vegas Golden Knights Nevada SPCA
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Coverage over time

How this story spread across the media

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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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