Trending PR Campaigns
Points for Paws
Golden Knights forward Mitch Marner visited the Nevada SPCA to launch “Points for Paws”, a Nulo-backed food drive aiming to provide thousands of meals to shelter animals. The campaign gives the team’s star power a practical local hook, bringing attention to pets in need.
Why it worked: A local NHL star physically showed up at the SPCA with a tangible tally—meals per point—creating a timely, countable news peg.
The lesson: Consider tying an influential local figure’s performance to a live, countable community benefit (per sale, per signup, per point) journalists can track.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fox5vegas.com | Golden Knights star Mitch Marner teams up with Nevada SPCA for ‘Points for Paws’ food drive | Saturday 26th September, 2026 |
| fox5vegas.com | ‘Points for Paws’: Golden Knights forward Mitch Marner partners with Nulo to feed shelter animals | Saturday 26th September, 2026 |
| 8newsnow.com | Vegas Golden Knights player Mitch Marner launches partnership to support local animal shelter | Monday 28th September, 2026 |
| dogfriendlylasvegas.com | Golden Knights Star Mitch Marner Launches Points for Paws to Feed Nevada SPCA Pets | Tuesday 29th September, 2026 |