Trending PR Campaigns
Hello Kitty: Beyond Cute
Sanrio opened “Hello Kitty: Beyond Cute”, an immersive experience in Paris built around its survey of 10,000 people across five European countries on what “cute” means today. The hook is a playful shift from cuteness as an aesthetic to something that can lift moods, offer comfort and bring people closer.
Why it worked: It fused fresh, large-sample European data with a photogenic Paris pop-up, reframing “cute” from look to behaviour—easy headlines plus visuals.
The lesson: Consider pairing a simple, counterintuitive survey insight with a made-for-photos real-world activation that journalists can visit this week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| radiok55.it | Hello Kitty, l’81% degli europei trova nei momenti ‘cute’ un miglioramento del proprio umore. La - Radio K55 | Monday 9th November, 2026 |
| adnkronos.com | Hello Kitty, Figini (Sanrio): ‘Cute is a way of life and a way to make connections’ | Monday 9th November, 2026 |