Trending PR Campaigns
Name a Storm with Shaun the Sheep
Met Éireann, the Met Office and KNMI invited the public to suggest names for the coming storm season, generating more than 40,000 submissions. A collaboration with Aardman added Shaun the Sheep to the list through a public vote, giving a familiar character a playful role in a serious weather-preparedness message.
Why it worked: It fused a hard calendar peg (annual storm list) with a beloved IP via public vote, turning preparedness into participatory pop-culture news.
The lesson: Consider hijacking a fixed annual moment with a public vote tied to a well-loved character or icon to deliver your safety message.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| breakingnews.ie | This year’s storm list unveiled as public opts for tribute to Shaun the Sheep | BreakingNews | Tuesday 1st September, 2026 |
| bbc.com | Storm names 2026-27: Austen will be first storm name used | Tuesday 1st September, 2026 |