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Name a Storm with Shaun the Sheep

PR Campaign
Tuesday 1st September, 2026

Met Éireann, the Met Office and KNMI invited the public to suggest names for the coming storm season, generating more than 40,000 submissions. A collaboration with Aardman added Shaun the Sheep to the list through a public vote, giving a familiar character a playful role in a serious weather-preparedness message.

Why it worked: It fused a hard calendar peg (annual storm list) with a beloved IP via public vote, turning preparedness into participatory pop-culture news.

The lesson: Consider hijacking a fixed annual moment with a public vote tied to a well-loved character or icon to deliver your safety message.

Met Éireann Met Office KNMI Aardman
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
breakingnews.ie This year’s storm list unveiled as public opts for tribute to Shaun the Sheep | BreakingNews Tuesday 1st September, 2026
bbc.com Storm names 2026-27: Austen will be first storm name used Tuesday 1st September, 2026
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