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New York’s Summer Soundtrack

PR Campaign

Tuesday 4th August, 2026

Spotify shared borough-by-borough streaming data with The FADER, revealing New York City’s most distinctive songs, summer playlist habits and the tracks that surged after the Knicks’ championship. The localised data turned familiar listening statistics into a snapshot of the city’s cultural diversity.

Why it worked: It tethered exclusive, hyper-local Spotify data to a live city moment (Knicks win), yielding surprising borough-by-borough contrasts and timely spikes.

The lesson: Consider pitching geo-sliced, time-stamped data tied to a fresh civic event, plus one unexpected ranking that challenges assumptions.

Spotify

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thefader.com	Drake, JÄY-Z, Jung Kook: What New York City is listening to this summer \| The FADER	Tuesday 4th August, 2026

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