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The Bidet-or-Phone Survey

PR Campaign

Thursday 6th November, 2025

Bemis released a survey claiming that most Americans would rather give up their phones than their bidets. The deliberately provocative comparison gives a bathroom-fixtures brand an amusing, conversation-friendly hook for mainstream coverage, although the source article is currently unavailable.

Why it worked: It framed a silly, high-contrast tradeoff (phone vs. bidet) with fresh survey stats, creating an irresistible, status-quo-flipping headline hook.

The lesson: Consider polling a surprising either/or sacrifice in your category, then pitch the single most jaw-dropping stat as the headline.

Bemis

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
morningstar.com	New Bemis Survey Reveals Most Americans Would Rather Ditch Their Phone Than Their Bidet \| Morningstar	Thursday 6th November, 2025

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