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GTA 6 Holiday Requests

PR Campaign
Friday 13th November, 2026

Personio analysed anonymised leave-booking data from 1.6 million employees and found 38% more holiday requests in Germany for GTA 6’s expected launch day than for the same date the previous year. The timely data gave journalists a playful measure of the game’s anticipation, with increases also appearing around the launch-day weekend.

Why it worked: It hitched fresh, proprietary workforce data to a fixed cultural date, quantifying hype with a clear 38% spike and country splits.

The lesson: Consider mining your platform’s anonymised usage data to benchmark a looming cultural moment against last year’s same-day baseline.

Personio
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
stern.de Video games: Software provider sees more holiday requests around GTA 6 launch Friday 13th November, 2026
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