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Top 10 Campaign in Travel · September 2026
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Top 10 Campaign
Travel · September 2026

Spain’s Best Village Festival Ranking

PR Campaign
Sunday 13th September, 2026

Ron Barceló partnered with Billionhands to rank Spain’s best village festivals, naming Berga’s historic La Patum the winner. The editorial-style ranking used real user reputation and voting to connect the brand with Spain’s communal festival culture, while promoting Ron Barceló’s own Villa Ahora event.

Why it worked: A branded, data-backed ranking timed to festival season created a clear, journalist-friendly peg with a surprising Barcelona winner and UNESCO heft.

The lesson: Consider publishing a credible, user-voted leaderboard tied to an upcoming seasonal moment, then anchor it with a counterintuitive top pick.

Ron Barceló Billionhands
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