Trending PR Campaigns
Spain’s Best Village Festival Ranking
Ron Barceló partnered with Billionhands to rank Spain’s best village festivals, naming Berga’s historic La Patum the winner. The editorial-style ranking used real user reputation and voting to connect the brand with Spain’s communal festival culture, while promoting Ron Barceló’s own Villa Ahora event.
Why it worked: A branded, data-backed ranking timed to festival season created a clear, journalist-friendly peg with a surprising Barcelona winner and UNESCO heft.
The lesson: Consider publishing a credible, user-voted leaderboard tied to an upcoming seasonal moment, then anchor it with a counterintuitive top pick.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | La mejor fiesta de pueblo de España está en Barcelona: baile, fuego y más de cinco siglos de historia | Sunday 13th September, 2026 |