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Top 5 Campaign in Health & Wellbeing · November 2026
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Top 5 Campaign
Health & Wellbeing · November 2026

Be The Early Bird: Cancer Symptom Awareness

PR Campaign
Monday 9th November, 2026

The Scottish Government’s Be The Early Bird campaign used new research to reveal that fewer women than men now say they would contact a GP about a possible cancer symptom. It paired the finding with first-person stories from cancer survivors and a call to act on persistent changes and attend screening.

Why it worked: It flipped an expected norm with fresh comparative data (women now less likely than men to seek help) and backed it with survivor voices and a clear call-to-act now.

The lesson: Consider commissioning a small, timely poll that overturns an assumed norm, then pair the stat with two punchy human proofs and an immediate action.

Scottish Government
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
stv.tv Level of women asking GP about possible cancer symptoms falls below men Monday 9th November, 2026
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