Trending PR Campaigns
Pharmacy2U Weight‑Loss Sharing Survey
Pharmacy2U commissioned a nationally representative survey of 2,000 UK adults about sharing prescription weight‑loss medications; results showing ~20% would share injections and ~27% would share oral treatments were shared with The Pharmaceutical Journal to spark discussion about medicines safety and drive attention to regulated access.
Why it worked: It paired fresh, nationally representative stats on unsafe behavior (sharing prescriptions) with a credible trade outlet, creating a regulation-and-safety news hook.
The lesson: Consider fielding a quick, representative poll on a risky gray‑area behavior, then offer the exclusive to the watchdog publication in that space.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| chemistanddruggist.co.uk | Over half of Brits ‘comfortable’ ignoring weight loss drug advice | Wednesday 29th July, 2026 |
| pharmaceutical-journal.com | Around one in five adults would share weight-loss jabs with friends, survey finds - The Pharmaceutical Journal | Thursday 30th July, 2026 |
| pharmaceutical-journal.com | Around one in five adults would share weight-loss jabs with friends, survey finds - The Pharmaceutical Journal | Thursday 30th July, 2026 |