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Top 3 Campaign
Finance · November 2026
Our Animals, Our Country Coins
Tuesday 3rd November, 2026
The Royal Australian Mint, Australia Post and the Indigenous Literacy Foundation released coins illustrated by Gudanji/Wakaja artist Ryhia Dank, featuring six native animals alongside their names in language. The hook is simple and meaningful: bring an endangered language into everyday life by putting it into Australians’ pockets.
Why it worked: It hijacked a mass, unavoidable touchpoint—new circulating currency—to make a scarce language visibly everyday, backed by credible institutions and hard stats.
The lesson: Consider putting your message on a ubiquitous object entering circulation or public infrastructure, then anchor it with a scarcity stat and a named expert.
Royal Australian Mint
Australia Post
Indigenous Literacy Foundation
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nine.com.au | Royal Australian Mint releases five new $1 coins | Nine.com.au | Tuesday 3rd November, 2026 |
| abc.net.au | The artist keeping Indigenous language alive on Aussie coins | Saturday 7th November, 2026 |
| lifestylenews.com.au | New Gold Coins Carry Gudanji Words For Australia's Animals | Monday 9th November, 2026 |