Trending PR Campaigns
Wales and Global Responsibility II: Guarani Visit
WWF Cymru and Size of Wales published a report tracing how Welsh imports of five everyday foods are linked to deforestation and other harms overseas. To bring those supply-chain connections to life, they welcomed three Guarani leaders from Brazil to Wales to share how soy production affects their ancestral forests and communities, and meet local young people campaigning for change.
Why it worked: Pairing fresh, Wales-specific deforestation data with in-person testimony from Guarani leaders created a timely, localised accountability hook journalists could own.
The lesson: Consider matching place-specific impact data to a visiting eyewitness who can brief locals and officials, then anchor it to a near-term policy deadline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Indigenous people from Brazil visit Wales to discuss links between food consumption and deforestation | Friday 6th November, 2026 |