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#1 Campaign in Ecommerce · August 2026
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#1 Campaign
Ecommerce · August 2026

Giving Without Guessing report

PR Campaign
Tuesday 4th August, 2026

Lidl and Neighbourly commissioned research surveying ~900 charities and analysing deprivation data to argue supermarkets’ blanket giving misses small, hyper-local charities; the report proposes more targeted corporate community investment and tools like Neighbourly’s Pulse to map need.

Why it worked: It flipped CSR orthodoxy with fresh, localized data proving “blanket giving” fails, then offered a ready-made fix (Pulse) and timely accountability hook.

The lesson: Consider fielding a short survey plus public data mashup that exposes a hidden inefficiency, then pair it with a concrete tool or pilot offer.

Lidl Neighbourly
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Supermarkets ‘overlooking’ essential small charities, report finds Tuesday 4th August, 2026
retailgazette.co.uk Lidl-backed report warns corporate giving is missing England’s poorest communities - Retail Gazette Wednesday 12th August, 2026
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