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Your Place at the Table
FoodCycle partnered with the British Nutrition Foundation on a report examining whether community dining can improve eating habits, wellbeing and environmental choices. Funded by Danone UK & Ireland, the research used literature review and surveys of FoodCycle guests and volunteers to generate evidence around the wider impact of shared meals.
Why it worked: It reframed a “free meals” story into policy-ready evidence by pairing credible BNF data with measurable habit-change stats and a clear social-prescribing hook.
The lesson: Consider commissioning an independent mini-study that quantifies a simple behavior change, then pitch it as ready-to-use policy guidance.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| foodcycle.org.uk | Your Place at the Table - FoodCycle | Friday 24th January, 2025 |