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Top 10 Campaign in Health & Wellbeing · September 2026
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Top 10 Campaign
Health & Wellbeing · September 2026

Your Place at the Table

PR Campaign
Friday 24th January, 2025

FoodCycle partnered with the British Nutrition Foundation on a report examining whether community dining can improve eating habits, wellbeing and environmental choices. Funded by Danone UK & Ireland, the research used literature review and surveys of FoodCycle guests and volunteers to generate evidence around the wider impact of shared meals.

Why it worked: It reframed a “free meals” story into policy-ready evidence by pairing credible BNF data with measurable habit-change stats and a clear social-prescribing hook.

The lesson: Consider commissioning an independent mini-study that quantifies a simple behavior change, then pitch it as ready-to-use policy guidance.

FoodCycle Danone UK & Ireland
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
foodcycle.org.uk Your Place at the Table - FoodCycle Friday 24th January, 2025
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