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#1 Campaign
Ecommerce · September 2026
Romania Consumer Sentiment Study
Tuesday 1st September, 2026
MKOR published a quarterly Consumer Sentiment Romania study revealing that just 8.7% of Romanians managed to save money over the past year. The sharp headline, supporting figures and implications for everyday spending gave business and consumer media a timely picture of financial pressure.
Why it worked: It framed a bleak, single-number shock (8.7% saving) backed by longitudinal data and concrete spending shifts journalists can localize.
The lesson: Consider leading with one jarring, quantified stat from a repeatable tracker, then map three everyday behavior changes it drives.
MKOR
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| transilvania365.ro | STUDIU: Doar 1 din 10 români a reușit să economisească în ultimul an, restul au cheltuit tot ori s-au împrumutat - Transilvania 365 | Tuesday 1st September, 2026 |
| economedia.ro | Românii, fără bani la final de lună. Doar 8,7% au reușit să pună ceva deoparte | Tuesday 1st September, 2026 |
| revistabiz.ro | Doar 1 din 10 români a reușit să economisească în ultimul an | Revista Biz - Prima revista de business din România | Tuesday 1st September, 2026 |
| capital.ro | Doar 8,7% dintre români mai reușesc să economisească. Unul din patru își consumă economiile pentru cheltuielile de bază | Tuesday 1st September, 2026 |