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Clear The Shelters 2025
Thursday 21st August, 2025
NBCUniversal Local’s annual Clear The Shelters campaign brought 1,735 shelters and rescue groups together for a month of pet adoptions and a fundraising drive. The campaign also staged an airlift carrying more than 120 at-risk pets to help them find homes, and raised over $628,000 in donations.
Why it worked: It turned a recurring annual moment into a national scoreboard with hard numbers, live stunts (the airlift), and celebrity-led storytelling.
The lesson: Consider packaging your initiative as a month-long national tally with real-time totals, a dramatic on-the-ground action, and a recognisable host.
Hill’s Pet Nutrition
The Black Dog
Greater Good Charities
WeRescue
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cleartheshelters.com | Clear The Shelters conducts life-saving airlift for over 120 at-risk shelter pets | Thursday 21st August, 2025 |
| cleartheshelters.com | NBC’s Clear The Shelters drives more than 160K adoptions and $628K in donations in 2025 | Wednesday 24th September, 2025 |
| nbcmiami.com | Clear The Shelters 2026 helps 135,000 pets find homes – NBC 6 South Florida | Thursday 17th September, 2026 |
| nbcnewyork.com | 2026 Clear The Shelters campaign drives 135K pet adoptions and raises $480K in donations | Thursday 17th September, 2026 |
| tvnewscheck.com | NBCU Local's Clear The Shelters Tops 135,000 Adoptions - TV News Check | Thursday 17th September, 2026 |