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The Cost of Christmas

PR Campaign

Friday 6th November, 2026

Barnardo’s released research showing the sacrifices parents make to afford Christmas for their children, including skipping meals, delaying bills and taking on debt. To give those findings a human, tangible hook, it opened a temporary Soho shop where children’s clothes and gifts carried labels describing what parents had gone without to buy them, instead of prices.

Why it worked: They paired fresh, quantified hardship stats with a visual stunt—the “no-price” shop—that turned abstract percentages into visceral, photographable proof.

The lesson: Consider pairing a short, credible survey with a simple, shootable display that flips a familiar format to expose hidden trade-offs.

Barnardo’s

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
nation.cymru	Parents in Wales skipping meals and facing debt to afford children’s Christmas	Friday 6th November, 2026

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