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Top 10 Campaign in Health & Wellbeing · August 2026
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Top 10 Campaign
Health & Wellbeing · August 2026

The Consent Doesn’t Dissolve in a Drink

PR Campaign
Tuesday 25th August, 2026

Italian pharmacy networks and partner organisations distributed free drink-spiking detection bracelets and test strips through hundreds of pharmacies. The idea turned pharmacies into visible local safety points, pairing the kits with school workshops, nightlife Safe Corners, anonymous support and practical guidance on helping victims.

Why it worked: It tied a scary, in-the-news threat to a tangible, free tool via pharmacies’ hyperlocal scale, creating immediate, actionable community impact and visuals.

The lesson: Consider pairing a fast-rising public fear with a free, testable tool distributed through a ubiquitous local network plus clear next-step guidance.

Federfarma Fondazione La Crisalide in Rete Centro Antiviolenza Febe Rotary District 2032 Orientamenti
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Coverage over time

How this story spread across the media

Publication Headline Date
farmacianews.it Drink Spiking: tutte le iniziative in campo e il ruolo attivo delle farmacie territoriali Tuesday 25th August, 2026
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