Trending PR Campaigns
Kilómetro 1922
Jaime Passolas created ‘Kilómetro 1922’, a challenge that turns every Real Jaén match into a charitable run. After each game, he runs a distance calculated from the goals and result, with sponsors invited to donate €1 per kilometre to support children treated by Pídeme la Luna.
Why it worked: It piggybacked on weekly match results with a simple per-goal formula, creating fresh, measurable charity news after every game.
The lesson: Consider tying donations to a recurring public metric (e.g., daily sales, weather, traffic) to generate automatic, episodic story beats.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| eldiario.es | Jaime Passolas y la fuerza solidaria del 'Kilómetro 1922' | Monday 31st August, 2026 |
| andaluciainformacion.es | Jaime Passolas convierte cada partido del Real Jaén en kilómetros solidarios | Wednesday 2nd September, 2026 |
| jaenhoy.es | "Kilómetro 1922": la iniciativa que transforma los resultados del Real Jaén en solidaridad | Friday 4th September, 2026 |