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Top 5 Campaign in Health & Wellbeing · September 2026
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Top 5 Campaign
Health & Wellbeing · September 2026

Kilómetro 1922

PR Campaign
Monday 31st August, 2026

Jaime Passolas created ‘Kilómetro 1922’, a challenge that turns every Real Jaén match into a charitable run. After each game, he runs a distance calculated from the goals and result, with sponsors invited to donate €1 per kilometre to support children treated by Pídeme la Luna.

Why it worked: It piggybacked on weekly match results with a simple per-goal formula, creating fresh, measurable charity news after every game.

The lesson: Consider tying donations to a recurring public metric (e.g., daily sales, weather, traffic) to generate automatic, episodic story beats.

Jaime Passolas Real Jaén Pídeme la Luna
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
eldiario.es Jaime Passolas y la fuerza solidaria del 'Kilómetro 1922' Monday 31st August, 2026
andaluciainformacion.es Jaime Passolas convierte cada partido del Real Jaén en kilómetros solidarios Wednesday 2nd September, 2026
jaenhoy.es "Kilómetro 1922": la iniciativa que transforma los resultados del Real Jaén en solidaridad Friday 4th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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