Trending PR Campaigns
Diaper Box Billboard Giveaway
A national diaper brand built an interactive billboard out of diaper boxes at a Jersey City park, then invited local families to take home free diapers. The giveaway puts diaper insecurity in the spotlight by turning the issue into a tangible, public installation.
Why it worked: A physical, take-home billboard turned a policy stat into a visible shortage solved on-site, creating urgent visuals, scarcity, and community impact.
The lesson: Consider staging a public, deconstructible installation that people can literally take home, converting abstract need into action and photogenic urgency.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nj.com | N.J. diaper insecurity takes spotlight with disposable billboard giveaway | Friday 2nd October, 2026 |
| patch.com | Luvs To Give Away Free Diapers Saturday In Jersey City | Jersey City, NJ Patch | Friday 2nd October, 2026 |
| businesswire.com | Luvs Is Helping Parents With Affordable Diapers That Actually Work | Saturday 3rd October, 2026 |