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Sweethearts: 56 Hearts for Women Killed by Partners
At Bondi’s Sculpture by the Sea, artists Philippa Lysaght and Omi McCurdie installed 56 polished concrete hearts, each representing a woman killed by a current or former partner in Australia this year. Etched with phrases that excuse or minimise abuse, Sweethearts turns a familiar coastal art walk into a public memorial and conversation about domestic violence; proceeds from the hearts’ sale will support Women’s Community Shelters.
Why it worked: Tethering the memorial count to a live, rising death toll at a 30th‑anniversary mass‑footfall event gave journalists a timely, data‑driven peg with visceral visuals.
The lesson: Consider staging a simple physical counter at a high‑traffic milestone event, updating it in real time and linking proceeds to a clear action.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.net.au | The hearts hoping to create lasting impact at Sculpture by the Sea | Friday 16th October, 2026 |
| smh.com.au | The 60 hearts at Sculptures by the Sea have nothing to do with love | Tuesday 20th October, 2026 |
| cordmagazine.com | “Sweethearts” Exhibition in Australia Raises Awareness of Violence Against Women - CorD Magazine | Friday 23rd October, 2026 |