Trending PR Campaigns
Bioparc Valencia’s Dog Adoption Parade
Bioparc Valencia and animal charity A.U.P.A. are turning the park entrance into a runway for around 30 dogs seeking homes. The 28th annual parade lets visitors meet the dogs and hear their stories, using a public, feel-good spectacle to encourage adoption and highlight animal abandonment.
Why it worked: It tied a live, photogenic event to a seasonal caution (don’t gift pets) and hard national stats, giving journalists visuals plus urgency.
The lesson: Consider staging a public, highly visual “casting call” around a timely risk moment, anchored by fresh national data and real human stories.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bioparcvalencia.es | The highly anticipated Dog Parade arrives on Sunday, December 21st | Thursday 18th December, 2025 |
| bioparcvalencia.es | The Dog Parade fills BIOPARC Square with hope | Sunday 21st December, 2025 |
| bioparcvalencia.es | El 28 Desfile AUPA - BIOPARC será el 13 de diciembre 2026 | Friday 13th November, 2026 |
| eldebate.com | El 28º Desfile de perros de Fundación BIOPARC y A.U.P.A. regresa el 13 de diciembre para potenciar la adopción | Saturday 14th November, 2026 |
| abc.es | Bioparc Valencia to host another parade of dogs seeking homes on 13 December | Saturday 14th November, 2026 |