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Bioparc Valencia’s Dog Adoption Parade

PR Campaign
Friday 13th November, 2026

Bioparc Valencia and animal charity A.U.P.A. are turning the park entrance into a runway for around 30 dogs seeking homes. The 28th annual parade lets visitors meet the dogs and hear their stories, using a public, feel-good spectacle to encourage adoption and highlight animal abandonment.

Why it worked: It tied a live, photogenic event to a seasonal caution (don’t gift pets) and hard national stats, giving journalists visuals plus urgency.

The lesson: Consider staging a public, highly visual “casting call” around a timely risk moment, anchored by fresh national data and real human stories.

Bioparc Valencia A.U.P.A.
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
bioparcvalencia.es The highly anticipated Dog Parade arrives on Sunday, December 21st Thursday 18th December, 2025
bioparcvalencia.es The Dog Parade fills BIOPARC Square with hope Sunday 21st December, 2025
bioparcvalencia.es El 28 Desfile AUPA - BIOPARC será el 13 de diciembre 2026 Friday 13th November, 2026
eldebate.com El 28º Desfile de perros de Fundación BIOPARC y A.U.P.A. regresa el 13 de diciembre para potenciar la adopción Saturday 14th November, 2026
abc.es Bioparc Valencia to host another parade of dogs seeking homes on 13 December Saturday 14th November, 2026
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