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Top 3 Campaign

Travel · July 2026

Bears Behind Bars rescue transfer

PR Campaign

Monday 29th June, 2026

Jimmy’s Farm and its charity Space for the Wild launched the 'Bears Behind Bars' rescue to bring five former South Korean bile-farm moon bears to a new reserve in Suffolk, using the dramatic 5,500-mile relocation as the hook to raise funds and public awareness about bear bile farming and the park’s new sanctuary.

Why it worked: It tied a fresh legal shift (South Korea’s bile-farm ban) to a high-stakes, first-ever UK relocation with vivid logistics and a fundraising clock.

The lesson: Consider anchoring your pitch to a recent law change and a concrete, time-bound move that needs public help to happen.

Jimmy's Farm & Wildlife Park Space for the Wild

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
spaceforthewild.org	Bears Behind Bars: Moon Bear Rescue in South Korea \| Space for the Wild	Monday 23rd March, 2026
bbc.co.uk	Rescued bears cleared for 5,500-mile Suffolk wildlife park flight - BBC News	Monday 29th June, 2026

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