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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign November 2026
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Top 5 Campaign
All Sectors · November 2026

Visa Agentic Commerce Benchmark

PR Campaign
Thursday 5th November, 2026

Visa tested 22 AI models across 15 shopping scenarios, including choosing a TV and a laptop. The benchmark found that models failed 42.8% of runs—and in more than half of those failures, they still bought something—turning a timely concern about AI shopping into a clear, newsworthy test.

Why it worked: A big, trusted payments brand published a simple, counterintuitive stat-based leaderboard and failure rate on a hot, high-stakes behaviour (AI buying wrong).

The lesson: Consider running a public, repeatable stress test with a clear pass/fail metric and surprising failure stats, then rank the players.

Visa
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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