Trending PR Campaigns
Tackle HIV 2026: Beyond the Stigma
ViiV Healthcare commissioned a survey of 2,012 Italian adults for its Tackle HIV 2026 campaign, then used the findings to open a conversation about the gap between HIV science and public understanding. At a Rome event, ViiV’s medical director highlighted how effective treatment and the U=U principle can help people with HIV live without the limitations or stigma many still assume.
Why it worked: It paired fresh, nationally representative survey data quantifying ignorance with a clear counter‑narrative (U=U), delivered by a credible medical voice at a set‑piece event.
The lesson: Consider fielding a quick, robust poll exposing a knowledge gap, then brief a respected expert to unveil the counter‑fact at a media-friendly moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| adnkronos.com | Zocchetti (ViiV): ‘HIV stigma stems from a lack of awareness of scientific advances’ | Thursday 5th November, 2026 |
| spazio50.org | Zocchetti (ViiV): "Lo stigma sull'Hiv nasce | Thursday 5th November, 2026 |