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Ecommerce · November 2026
The Circularity Index: The Cost of Retail Returns
Wednesday 28th October, 2026
ReBound Returns and Advanced Supply Chain published the Circularity Index, revealing that half of retailers write off or discard 6–40% of returned items. The report gave the issue a sharp financial hook: an average retailer could be losing around €1.24 million a year in value from written-off returns, just as EU rules tighten around product destruction.
Why it worked: It yoked a fresh, proprietary stat to imminent ESPR enforcement and translated it into a concrete €1.24m-per-retailer loss figure.
The lesson: Consider quantifying a looming regulation’s hidden cost with your own dataset and a per-operator loss calculator journalists can lift.
ReBound Returns
Advanced Supply Chain
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| just-style.com | Circularity Index reveals untapped value in retail returns | Tuesday 15th September, 2026 |
| supplychaindigital.com | The Returns Value Gap: ReBound’s Circularity Concerns | Supply Chain Digital | Wednesday 28th October, 2026 |
| edie.net | Half of retailers write off up to 40% of returns, research finds | Tuesday 3rd November, 2026 |
| edie.net | Half of retailers write off up to 40% of returns, research finds - edie | Tuesday 3rd November, 2026 |
| circularonline.co.uk | Half of retailers write off up to 40% of returned stock | Thursday 5th November, 2026 |