Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Fashion & Apparel · November 2026
Back
Top 3 Campaign
Fashion & Apparel · November 2026

Mariah Carey’s Gucci Christmas Takeover

PR Campaign
Monday 2nd November, 2026

Gucci cast Mariah Carey in a holiday campaign film directed by Harmony Korine and set to “All I Want for Christmas Is You”. The hook is a meeting of two Christmas icons: Carey arrives at a lavish hotel in Gucci’s Butterfly collection, with the unexpected choice of Korine adding a more offbeat edge to the seasonal ad.

Why it worked: It hijacked the seasonal news cycle by pairing the definitive Christmas anthem with a provocative auteur—an unexpected creative clash journalists can’t resist.

The lesson: Consider fusing a cultural evergreen with an unlikely collaborator and timed drop; pitch the friction point as your headline hook.

Gucci Mariah Carey
8 Sources:

Coverage over time

How this story spread across the media

Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.