Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
#1 Campaign
Travel · November 2026
Ryanair’s Big ‘Idiot’ Feud
Monday 2nd November, 2026
After Ryanair and Elon Musk traded insults over the airline’s decision not to install Starlink Wi-Fi, Ryanair turned the feud into a “Big ‘Idiot’ Sale”, offering 100,000 low-fare tickets. CEO Michael O’Leary says the spat generated up to $40 million in free publicity and lifted bookings for several weeks; he’s now keeping the argument alive with fresh jabs at Musk.
Why it worked: It hijacked a live tech-news flashpoint and converted the drama into a time-limited sale with a quantifiable savings hook and villain.
The lesson: Consider piggybacking on a trending feud by launching a 48-hour offer named after the controversy, with a bold, countable giveaway.
Ryanair
Starlink
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stocktwits.com | Ryanair Turns Up Heat After Calling Press Briefing On Musk, Launches ‘Great Idiots Seat Sale’ Taking Aim At SpaceX Owner | Tuesday 20th January, 2026 |
| euronews.com | ‘Big Idiot’ boost: Ryanair cashes in as Musk feud takes off on X | Euronews | Wednesday 21st January, 2026 |
| oninvest.com | «Я знаю, что идиот — он»: глава Ryanair оценил выгоду для бизнеса от ссоры с Маском – Oninvest | Monday 2nd November, 2026 |
| businessinsider.com | 'If we can annoy him again, so much the better': Ryanair's CEO poured fuel on the fire of his beef with Elon Musk | Monday 2nd November, 2026 |
| politico.com | 'He's an idiot': Ryanair CEO has no intention of reconciling with Musk - POLITICO | Monday 2nd November, 2026 |
| my.ua | CEO Ryanair: "Он идиот, и я знаю, что он идиот" – как ссора принесла $40 млн | Monday 2nd November, 2026 |