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Top 3 Campaign in Travel · September 2026
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Top 3 Campaign
Travel · September 2026

Keep Lake Ontario Lake Ontario

PR Campaign
Sunday 30th August, 2026

MapQuest refused to rename Lake Ontario to Lake America following Donald Trump’s executive order, turning a map-label decision into a timely act of brand defiance. The company amplified the moment with a tool letting people invent and share joke names for the lake, helping drive a major app-download surge and widespread coverage.

Why it worked: It hijacked a live political mandate with a clear counter-decision and real-time app store rank data, plus a playful UGC tool for spread.

The lesson: Consider staking a public position against a fresh rule change, then quantify impact with third-party metrics and a simple shareable generator.

MapQuest
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
apnews.com Lake Ontario now called Lake America on Google Maps for US users after Trump ordered name change Sunday 30th August, 2026
usatoday.com Google, Apple maps respond to Lake Ontario to Lake America name change Monday 31st August, 2026
lifehacker.com These Google Maps Alternatives Still Call It ‘Lake Ontario’ (for Now) | Lifehacker Monday 31st August, 2026
techcrunch.com MapQuest’s app surges to No. 1 in Navigation after refusing to rename Lake Ontario Monday 31st August, 2026
bbc.com Trump pushes Apple to change 'Lake Ontario' to 'Lake America' on its maps Monday 31st August, 2026
cbsnews.com MapQuest tops Apple App Store after refusing to change Lake Ontario to "Lake America" - CBS News Tuesday 1st September, 2026
democratandchronicle.com MapQuest won't rename Lake Ontario 'Lake America.' Here's what maps show Wednesday 2nd September, 2026
techcrunch.com MapQuest is now the No. 1 U.S. app after bucking Trump’s ‘Lake America’ renaming Wednesday 2nd September, 2026
cnn.com MapQuest is No. 1 on the App Store after refusing to change Lake Ontario’s name Wednesday 2nd September, 2026
cnn.com MapQuest surges as app taunts Trump over Lake Ontario order Thursday 3rd September, 2026
slate.com It Was Once the Internet’s Favorite Map Website Before Falling Into Obscurity. Then Came Trump’s “Lake America” Debacle. Friday 4th September, 2026
foxbusiness.com MapQuest scores major App Store surge after Lake Ontario stance | Fox Business Sunday 6th September, 2026
ctvnews.ca MapQuest posts billboard in Chicago with directions to Lake Ontario in response to Trump’s executive order Thursday 10th September, 2026
nationalpost.com Giant directions to Lake Ontario appear in Toronto and U.S. cities | National Post Friday 11th September, 2026
ctvnews.ca MapQuest puts up billboards in Toronto with directions to Lake Ontario. One day later, they’re gone Friday 11th September, 2026
globalnews.ca MapQuest GM goes where his app says: Lake Ontario | Globalnews.ca Friday 25th September, 2026
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