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Travel · July 2026

San Juan Baggage Claim Billboard

PR Campaign
Wednesday 15th July, 2026

Skyscanner took a viral TikTok audio — “First time in San Juan, mi hijo?” — and turned it into a real-world activation by installing a cheeky billboard in the baggage claim at San Juan’s Luis Muñoz Marín airport that riffs on the meme while promoting average flight savings.

Why it worked: It piggybacked a proven TikTok meme and placed it at the exact moment of maximum contextual relevance—baggage claim on San Juan arrival.

The lesson: Consider hijacking a stable meme, then deploy it at a high-attention choke point where the context makes the joke land.

Skyscanner
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Publication Headline Date
emarketer.com From TikTok to the terminal: Inside Skyscanner's latest OOH campaign Wednesday 15th July, 2026
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