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Top 10 Campaign in Travel · August 2026

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Top 10 Campaign

Travel · August 2026

Name the Gritters

PR Campaign

Monday 24th August, 2026

BEAR Scotland invited the public to suggest quirky names for its fleet of 115 winter road gritters. Building on previous pun-filled names such as “Gritty Gritty Bang Bang” and “Thawin’ Batty”, the competition gave a routine road-safety operation a playful, community-led hook.

Why it worked: It turned a predictable winter safety chore into a participatory, deadline-driven naming contest with irresistible local puns and shareable social currency.

The lesson: Consider reframing a routine service as a public naming vote with a hard cutoff date and location-flavored wordplay prompts.

BEAR Scotland

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
stv.tv	Bear Scotland launches competition to name fleet of winter road gritters \| STV News	Monday 24th August, 2026

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