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Top 3 Campaign in Travel · August 2026
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Top 3 Campaign
Travel · August 2026

NY LOVES CANADA

PR Campaign
Friday 21st August, 2026

New York launched NY LOVES CANADA, a promotion offering Canadian travellers discounts on attractions, hotels, restaurants and experiences across the state. The campaign responds to a sharp drop in Canadian tourism by turning cross-border goodwill and practical savings into a timely invitation to return.

Why it worked: It paired hard, localized decline data with an immediate, wallet-first fix—exchange-rate-offset discounts—framed by a governor, making it policy-relevant now.

The lesson: Consider pitching a timely “solve the dip” offer: show a recent metric slide, then announce a concrete, limited-time discount that directly fixes it.

I LOVE NY New York State NYC Tourism + Conventions
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
iloveny.com Governor Hochul Extends Invitation to Canadian Travelers To Visit New York State Friday 21st August, 2026
whec.com NY State trying to boost tourism from Canada amid decline that's had a local impact Saturday 22nd August, 2026
travelmarketnews.com NY Loves Canada: New York Offers Canadian Traveller Deals Monday 24th August, 2026
lohud.com New York offers travel deals to lure back Canadians Wednesday 26th August, 2026
pressrepublican.com New York launches tourist marketing program focused on Canadians | News | pressrepublican.com Wednesday 26th August, 2026
pressrepublican.com New York launches tourist marketing program focused on Canadians | News | pressrepublican.com Wednesday 26th August, 2026
travelwritersmagazine.com Governor Hochul: ‘New York Loves Canada!’ - TravelWritersMagazine Tuesday 1st September, 2026
spectrumlocalnews.com NY Loves Canada campaign seeks to bring Canadian dollars back across the border Saturday 5th September, 2026
travelandtourworld.com New York and Canada Rebuild Tourism Ties With Major Discounts After Canadian Visitor Decline - Travel And Tour World Saturday 19th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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