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Glyphosate Harvest Ban Campaign

PR Campaign

Thursday 9th April, 2026

A coalition of consumer-facing brands and farming groups launched a coordinated media campaign urging the UK Government to ban glyphosate spraying at harvest, citing health studies and EU precedent, publishing open letters, petitions and calls for farmer support to drive mainstream coverage.

Why it worked: They hijacked a live regulatory moment with EU contrast and new expert consensus, plus residue-in-your-bread data and prominent signatories.

The lesson: Worth trying: time your pitch to an imminent decision, add a shocking everyday exposure stat, and front it with unexpected allies.

Soil Association Greenpeace Riverford The Wildlife Trusts Nature Friendly Farming Network

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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