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The Copyright Security Bluff

PR Campaign
Sunday 1st November, 2026

The Australian Recording Industry Association commissioned a report by former intelligence official Michael Shoebridge arguing that tech companies are using national security claims to push for looser copyright laws. Its sharpest hook: AI for national security does not need Powderfinger’s back catalogue, turning a complex policy dispute into a memorable challenge to Silicon Valley’s case.

Why it worked: It weaponised a credible ex-intelligence voice with a quotable, pop-culture jab to puncture a national-security narrative at a live policy moment.

The lesson: Consider commissioning a respected insider to test a powerful claim with a single disarming, concrete example that journalists can headline.

Australian Recording Industry Association
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
smh.com.au Big tech’s national security case to gut copyright laws is a bluff, intelligence expert warns Sunday 1st November, 2026
theage.com.au Big tech’s national security case to gut copyright laws is a bluff, intelligence expert warns Sunday 1st November, 2026
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