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Every Princess Needs a Court
Cash App teamed up with WNBA star Azzi Fudd and Project Backboard to renovate a Dallas basketball court for local girls. The court’s floral artwork and “Every princess needs a court” message gave the community project a distinctive reveal, while building on Fudd and Cash App’s wider work to support girls’ basketball in North Texas.
Why it worked: It tied a photo-friendly, hyperlocal court reveal to a bigger, ongoing investment in girls’ sport, giving journalists visuals, community impact, and continuity.
The lesson: Consider staging a visually striking local upgrade with a memorable line, then anchor it to a sustained programme so media can track progress.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| dallasnews.com | Wings' Azzi Fudd unveils new basketball court for girls in East Dallas - Yahoo Sports | Friday 30th October, 2026 |
| blackenterprise.com | WNBA Star Azzi Fudd Teams Up With Cash App To Revamp Dallas Basketball Court - | Saturday 31st October, 2026 |
| hercampus.com | Azzi Fudd Renovated A Dallas Basketball Court With Cash App | Monday 2nd November, 2026 |