Trending PR Campaigns
Branches as Emergency Hubs
Nationwide, partnered with Visa, is installing defibrillators and bleed-control kits across all 605 branches and funding St John Ambulance training for 4,000 staff and local communities to position branches as visible emergency hubs and attract public attention.
Why it worked: A hard-numbered, nationwide rollout (605 sites, 4,000 trainees) reframed bank branches as critical public infrastructure, creating timely, civic-impact news.
The lesson: Consider packaging a concrete, national-scale conversion (X locations, Y people trained) that repurposes existing sites into public-service hubs with measurable timelines.
Coverage over time
How this story spread across the media