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Trafalgar Square Pop-up Tennis Court

PR Campaign

Friday 5th June, 2026

HSBC and the LTA installed a free pop-up tennis court in Trafalgar Square, letting the public try grass-court tennis and meet players ahead of the HSBC Championships at Queen’s; the stunt accompanied HSBC-funded research naming grass-court tennis Britain’s favourite summer experience.

Why it worked: It paired fresh proprietary polling with a photogenic, two-day Trafalgar Square stunt timed to Queen’s, giving media hard numbers plus striking visuals.

The lesson: Consider commissioning quick data that crowns a surprising “national favorite,” then stage a free, central pop-up that dramatizes the finding.

HSBC Lawn Tennis Association (LTA)

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
mylondon.news	UK's favourite summer experiences revealed - My London	Friday 5th June, 2026

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