Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign June 2026
Back
Top 5 Campaign
All Sectors · June 2026

Susan Boyle for Irn Bru World Cup Anthem

PR Campaign
Tuesday 2nd June, 2026

Irn Bru released a World Cup-themed advert featuring Susan Boyle singing a new ‘summer anthem’ for the Tartan Army, performing atop the Forth Rail Bridge in glitter and feathers and even breakdancing — a deliberately playful, nostalgic nod to the brand’s cheeky 1980s ads aimed at generating buzz around Scotland’s fans.

Why it worked: It hijacked the World Cup news cycle with an unexpected casting twist—Susan Boyle breakdancing on the Forth Bridge—reviving a beloved 1980s ad meme.

The lesson: Consider reviving a cult ad asset with a wildly unexpected talent doing a rule-breaking stunt tied to a major calendar moment.

Irn Bru
10 Sources:
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.