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Teens plan to dodge social media restrictions
Tuesday 27th October, 2026
EE commissioned Opinium to survey young people, parents and teachers ahead of the UK’s planned social media age restrictions. The headline finding—that 42% of 11- to 15-year-olds plan to move to other apps, while 44% are already discussing alternatives—gave the policy debate a timely, human angle; EE also pointed parents to free online safety sessions in its stores.
Why it worked: It hijacked a breaking policy moment with fresh, counterintuitive stats (42% planning workarounds), reframing the ban’s impact as immediate and risky.
The lesson: Consider fielding a rapid poll that quantifies an unintended consequence of a hot policy, then offer a concrete fix or service.
EE
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ee.co.uk | EE urges families to have online safety chat as two in five young people plan to dodge the social media ban by moving to apps outside its scope | Tuesday 27th October, 2026 |
| hotminute.co.uk | British teens are already planning to dodge the government’s social media ban | Friday 30th October, 2026 |
| telconews.co.uk | Young people plan to dodge social media ban, EE warns | Wednesday 4th November, 2026 |