Trending PR Campaigns
Drawing Prada: Animated by Hand
For its 2026 holiday campaign, Prada paired portraits of Sadie Sink, Maya Hawke and other actors with hand-drawn winter scenes by veteran Disney animator John Pomeroy. The hook is a deliberately human, pencil-and-paper alternative to AI-heavy advertising, with whimsical illustrated animals interacting with the cast and Prada products.
Why it worked: It flipped the AI zeitgeist with a credible protest: a Disney legend’s hand-drawn craft visibly layered onto celebrity portraits, proving scarcity and soul.
The lesson: Consider pitching a respected craftsperson to reinterpret your product live, tangibly contrasting today’s default tech and creating clear before/after visuals.
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