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Milan’s Coffee Capsule Recycling Model
Thursday 29th October, 2026
Nespresso and its partners opened the Muggiano recycling plant to journalists to show how Milan’s waste system now recovers aluminium coffee capsules from the city’s plastic-and-metal recycling. The hook was a behind-the-scenes look at a new separator that catches even these small items and sends the aluminium on for recycling.
Why it worked: It tied a fresh EU packaging rule to a rare factory-floor demo of the Eddy Current Separator, turning policy into visual, verifiable news.
The lesson: Consider offering journalists timed access to a working line that visibly solves a new regulation’s pain point, with measurable outputs.
Nespresso
A2A
Amsa
Cial
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ilsole24ore.com | Aluminium coffee capsules: recycling that turns waste into resources - Il Sole 24 ORE | Thursday 14th May, 2026 |
| adnkronos.com | From collection to recycling: Milan’s model for aluminium coffee capsules | Thursday 29th October, 2026 |
| spazio50.org | Dal conferimento al riciclo capsule di caffè in alluminio, ecco il 'modello Milano' | Thursday 29th October, 2026 |
| cinquecolonne.it | Sostenibilità, a Milano il modello raccolta e riciclo delle capsule di caffè - Cinque Colonne Magazine | Thursday 29th October, 2026 |