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ITAMAE Balfegó Goes European
Balfegó expanded its sushi-chef competition to Europe, bringing ten itamaes from eight countries to its Catalonian home to compete in sashimi, nigiri and original maki challenges. The contest paired skilled chefs with red tuna and a visit to its source, giving the brand a food-focused story beyond a standard product showcase.
Why it worked: It created a hard-news moment by launching a first-ever Europe-wide championship at the brand’s production site, with ranked winners and expert judges.
The lesson: Consider staging a first-of-its-kind, judged championship at your HQ that ties competitors to the product’s origin with behind-the-scenes access.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| diariodegastronomia.com | El concurso profesional de sushi Itamae Balfegó pasa a tener carácter europeo - Diario de Gastronomía: Cocina, vino, gastronomía y recetas gourmet | Thursday 3rd September, 2026 |
| gourmenials.cat | ITAMAE Balfegó takes its European leap - Gourmenials.cat | Sunday 6th September, 2026 |
| abc.es | El romano Paolo Cini conquista el primer ITAMAE Balfegó de ámbito europeo en Ametlla de Mar | Tuesday 29th September, 2026 |
| lavanguardia.com | El ganador del campeonato ITAMAE Balfegó es Paolo Cini del restaurante IE Koji Sakabana de Roma | Tuesday 29th September, 2026 |
| diaridetarragona.com | L’Ametlla de Mar acull ITAMAE Balfegó 2026, la competició dels xefs experts en cuina japonesa | Tuesday 29th September, 2026 |