Trending PR Campaigns
Meet Me at the Martini
Svedka Vodka is launching in the UK with a PR and experiential campaign starring Svedbot, its witty female robot character. The campaign will culminate in a London activation, “Meet Me at the Martini”, around National Vodka Day, following Svedka’s Super Bowl advertising debut in the US.
Why it worked: It tied an exclusive Tesco rollout to a Super Bowl-fueled growth claim and a National Vodka Day stunt led by a distinctive mascot.
The lesson: Consider timing a bold character-led activation to a relevant calendar moment and pairing it with a retail exclusive and fresh growth data.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Svedka Vodka to get UK launch after Superbowl debut | Thursday 17th September, 2026 |