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Giant and Martin’s Halloween Candy Survey
Tuesday 20th October, 2026
Giant and Martin’s surveyed adults across four states about their Halloween candy habits, finding that 82% favour chocolate, caramel or peanut butter. The retailer turned familiar seasonal preferences into a timely data hook, alongside findings on value, fun-size treats and what trick-or-treaters think of their houses.
Why it worked: It won coverage by quantifying a seasonal debate with fresh, region-specific percentages that overturned hype around candy corn and full-size bars.
The lesson: Worth trying: run a quick regional poll on a looming calendar moment and pitch one stat that punctures the prevailing myth.
The Giant Company
Giant
Martin’s
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theshelbyreport.com | Giant/Martin's Survey: Chocolate, Caramel, Peanut Butter Rule Halloween | Tuesday 20th October, 2026 |
| abc27.com | GIANT survey shows what Halloween candy Pennsylvanians love most | Tuesday 20th October, 2026 |