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Una caña antes que TikTok
Cerveceros de España partnered with the University of Málaga to survey 4,002 adults about the social value of beer. The attention-grabbing finding was that 84.4% of beer drinkers would rather meet a friend for a caña than scroll TikTok, turning an everyday drinking ritual into a timely story about real-world connection.
Why it worked: They piggybacked a hot-vs-human tension—TikTok doomscrolling versus in-person ritual—validated by university-backed, nationally representative data and a clean 84.4% stat.
The lesson: Consider fielding a quick, credible poll that pits your offline habit against a buzzy digital behavior, then lead with one striking percentage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Un estudio de la Universidad de Málaga revela que los españoles prefieren una caña al Tiktok | Sunday 13th September, 2026 |