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Una caña antes que TikTok

PR Campaign
Sunday 13th September, 2026

Cerveceros de España partnered with the University of Málaga to survey 4,002 adults about the social value of beer. The attention-grabbing finding was that 84.4% of beer drinkers would rather meet a friend for a caña than scroll TikTok, turning an everyday drinking ritual into a timely story about real-world connection.

Why it worked: They piggybacked a hot-vs-human tension—TikTok doomscrolling versus in-person ritual—validated by university-backed, nationally representative data and a clean 84.4% stat.

The lesson: Consider fielding a quick, credible poll that pits your offline habit against a buzzy digital behavior, then lead with one striking percentage.

Cerveceros de España
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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